The Arkansas Coalition of the Ouachitas has just announced a new branding initiative called “One More Day”. “The purpose of the branding initiative is to develop a brand – a common theme and graphic that can be used to market the many things to see and do in the ARCO region (Montgomery, Polk, and Scott Counties),” states Gar Eisele, ARCO Chair. “We want to encourage visitors to stay one more day in the region.”
This initiative is sponsored by the Partners for a Vibrant Sustainable Future, a collaboration between the Arkansas Coalition of the Ouachitas, Rich Mountain Community College, and the University of Arkansas Cooperative Extension Service.
“Thousands of people visit the ARCO region each year, and they often are not aware of the many things to see and do in each of the three ARCO counties,” states Carla Vaught, ARCO Board Member and Polk County Extension Agent. “Based on the 2013 Arkansas Tourism Annual Report, if we can entice them to stay one more day in the region, this would increase travel and tourism by 31%- an increase in travel and tourism, expenditures in the region by $16.5 million. This would support our travel and tourism businesses, increase jobs, and increase local government tax revenues.”
The ARCO brand logo would be used in many ways, such as on websites, signage, advertising, printed materials, e-mail, social media, press release and banners. In addition, organizations and businesses would be invited to add this brand logo with a hotlink to their websites and use it in their marketing efforts.
Because a great brand expresses who a community is and what it offers, the public is encouraged to go on-line to complete the branding survey here:
If you would like an ARCO board member to discuss this with your organization, contact Tammy Young, ARCO Board Member and Community Relations Director for Rich Mountain Community College at 479-394-7622.
Creating a brand for the region – a logo and slogan that expresses who we are and what have to offer, is the first step in this process. If we are successful in encouraging our visitors to stay ”one more day”, we will all benefit, Eisele concluded.